Ian Altman Contributor

Just like you, I deal with service providers every day. It might be an airline, a hotel, a technology vendor, or someone doing work in my home. And, just like you, some of those experiences are great, and some… well… not so great. Along the way, I’ve uncovered a pattern that I’ll illustrate with stories about real examples of the good and the bad providers. You’ll see this pattern is a foundation to the secret to earning customer loyalty.

http://www.forbes.com/sites/ianaltman/2015/02/03/the-simple-secret-to-earning-customer-loyalty/